Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. Watch the ad again and understand the irony. Shamima Begum? The technical storage or access that is used exclusively for anonymous statistical purposes. Nav Sidhu, co-founder and managing director at Sidhu & Simon, added: No longer do you need to go trawling online for money skills materials that often bear little relevance to how children are taught at school, whereas now, for the first time, The Numbers Game is piping financial educational materials directly into classrooms and homes from the most trusted source in educational publishing, Twinkl. The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. Theyre not straight laced product banking ads.. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Santander wants to make its purpose more tangible as it shifts brand positioning. A TikTok-branded campaign featuring Ant and Dec and five creators using the 'Scammer pants' filter will also launch the following week. Registered in England. Grow up haters, move on in life. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. However, it now sits fourth having seen its score decline by 4.4 points to 10.9. Banking scams cause untold damage and misery, even suicides. Some customers have even threatened to leave after seeing the companys new advert, which features the Britains Got Talent presenters discussing the launch of their own bank. Santander claims that figure is unprecedented in the banking industry. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. To close up the account., Someone else said: Time to close my Santander account, methinks., A fourth wrote: Time to change bank account from Santander UK., A fifth fumed: Cringeworthy. The much-loved TV duo are two of the most successful stars seen on screen. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. The campaign launches on Sunday 12th September 2021. The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. The campaign, which launched in December, stars the duo promoting . As it launches the second instalment of its Bank of Antanddec campaign, Santander claims it has already helped it achieve its highest ever brand scores. We have credit card, ISAs and current account with you. All Rights Reserved. As if they eat Maccies. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. The campaign, 'Stop! It is the first ad campaign featuring the pair since Suzuki pulled creative featuring the pair after Ant McPartlin was fined for drink driving. That has led to its highest increase in full mortgage applications in a decade. Its overall brand affinity score, which includes a number of metric such as spontaneous ad awareness and ad recall, also increased by three percentage points last year, making it second in brand love in the banking sector, according to Santander. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. https://en.wikipedia.org/wiki/Congenital_iodine_deficiency_syndrome#Terminology. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. Decs big idea is to help customers feel better about their household bills by making them more interesting. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. All rights reserved. The bank of ant and dec. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. He says: Its about keeping it interesting and we want people to enjoy these ads. This made me laugh. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. I see Larry the cat is going to get yet another new boss in his life. I would never bank with you whiles these Muppets keep advertising,do they not have enough money. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. Perhaps Peter Sutcliffe had already turned them down?. The Santander commercial has an amazing cast of well-known actors and actresses. Meet the Cast of the Santander Commercial. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. 4 min. With the amount of people falling victim to scams going up, were determined to do what we can to protect people and hope that approaching the topic from a different angle with the light-hearted nature of the Bank of Antandec will help it stick in peoples minds.. Its @antanddec off the telly. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. Returning in their fictional roles as the CEOs of the Bank of Antandec, the iconic TV personalities help the public to detect scams before falling victim to them through the use of Fraud Detecting Scammer Pants which inflate whenever the wearer receives a scam text. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Vote for the campaign below in The Drums Creative Works. Love this, love the lads. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. The Antandec marketing campaign will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way, the bank says. Ant and Dec's hilarious series of adverts for banking giant Santander have continued - with a new TV spot that sees them enlist a professional origami expert. To receive more marketing news just like this subscribe to our FREE daily newsletter. "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? What a waste of money, it did not stop scammers taken money out off my account on the 16th October2022. Home of the Daily and Sunday Express. The new Google Pixel advert with that loud guy 'Mike' shouting about the photo eraser function is annoying me. Santander UK plc customers eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. When launching the campaign, Santander not only wanted to improve consumer perceptions but also love among staff, something which Parker is confident it has achieved. I will be going to local Santander. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. Registered in England and Wales. They make my blood boil. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. Good job whoever pitched and approved this. All rights reserved. . after Ant McPartlin was fined for drink driving. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. Scammer Time' was published in United Kingdom in October, 2022. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. ED! Santander announces Ant & Dec as new brand ambassadors, Santander UK Global Structured Solutions Programme, Santander UK Notes and Certificates Programme, Santander UK Structured Note and Certificate Programme. Getting this idiot to advertise your product. Cameras went behind the scenes at the. At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. Ant & Dec Santander Adverts x.antanddec 151 subscribers Subscribe 59 Share 3.3K views 2 years ago i decided to make a compilation of all of the adverts Ant and Dec have done for. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. They then unveil the name of their bank, Antandec, before explaining that they keep their team motivated with free biscuits. Created by London agency House 337, Stop! Reading some of the comments on here are childish. Privacy Policy. Santander UK plc. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. Ant and Dec's hilarious series of adverts for banking giant Santander continue with a new TV slot - that sees them enlist a professional origami expert. Santander have released a fantastic new advert featuring Ant and Dec. Your email address will not be published. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. The overall takeout being Stop and think. Once again you have those two imbeciles doing an advert for you. Keith Moor, Santander's chief marketing officer, said: "We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. All rights reserved. Why is he so unnecessarily loud in it? Express. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience. It makes you want to change who you bank with. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Meet the Cast of the Santander Commercial. Please make it stop. WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. Reports indicate that they were paid a whopping 2 million . Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. Ant and Dec have earned a reported 4 million for their latest Santander ad campaign. It was created for the brand: Santander, by ad agency: House 337. Were not Nike, were not Apple, so seeing that score is almost unprecedented in our industry.. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. It has been used in many ads like Cheetos Super Bowl commercials. Johns hopkins all children's hospital t shirt men umschalten. 'Back to School' is a collaborative effort between. Dec proclaims himself always ready to "open the door" to new talent, and fellow CEO Ant advises him to roll out the service immediately. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. All rights reserved. Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. Doing a bank. Santander TV Advert for Ant & Dec 2020. Santander is saying they do things differently. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. We are in the process of leaving the bank now due to this advert. What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-. Its the future., Ant then chimes in: We live in the future, man!, Read more: Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round. Presenters Ant and Dec have won UK National TV Awards (voted by viewers) every year for the past 20, so it's fair to say that they're popular with a large chunk of the population - whatever we might think. If we can get people to hear the words Scammer time and pause when theyre about to part with money or personal details then hopefully we can help thwart more of these criminals, Santander UK director of marketing, Dan Sherwood said. Anyone notice how Freeview have muted out any mention of Colin calling the other alien character a queen, presumably for obvious reasons. The technical storage or access that is used exclusively for statistical purposes. . https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx, Ocean Outdoor UK hires new marketing director, Cat-vertising: 5 purr-fect cat ads that will leave you feline fine, Royal Mail challenges myths and misperceptions around the sustainability of mail, Bear Grylls joins forces with Jack Wolfskin, Nissan unveils star-studded content series Electric Away Days, Channel 4 and Spotify team up to offer music fans personalised recommendations. Nothing else stood a chance.". See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. Outside of these hours please call 0800 5877708. Even the silliest of ideas should be taken seriously. Made By Dyslexia ad asks AI to think like famous dyslexic thinkers, Scream if you want to go faster: Lovehoney celebrates Masturbation May, Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenals wounds, Tesco Mobiles trusty trolley returns to save the day once again in playful BBH spot, Disney and Spotify collaborate to promote Disney+. The bank has worked with a number of high profile personalities since 2007, including Olympic gold medallist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank. Ant and Decs adverts are absolute rubbish you cant take anything they do seriously I switch them off what a waste of Santanders money to pay for them please get rid of them permanently. Prince Harry to use coronation trip to his advantage when he returns to the States? In the ad, CEO Dec has an. I bet u would quickly more on if it was your family member or a celeb you really love. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. How are brands celebrating the coronation of King Charles III? 2023 Copyright Marketing Beat. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you dont miss a story. We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.. In the film, banking supremos Ant and Dec hatch a plan to help customers with their bills - by hiring an Origami Master to fold them into works of art. - to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Ant and Dec Earnings for Santander Ad. Double bubble for all parties - Santander PLC, I'm a Celebrity Co. Ltd and Ant&Dec Inc. And THE WORST AD [although it might only be showing in our neck of the woods] is definitely the Northern Rail "Do your own thing" abomination that comes on every day during The Chase to spoil my tea (FYI tuna pasta bake today + a couple of glasses of red). Our Financial Services Register number is 106054. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. If youd like to join in, please sign in or register. A video of Ant and Dec from ITV on. Engine has priors leaning into celebrity TV spots for maximum effect, most recently it cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. The Santander press office operates from 8.00am to 6.00pm. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered office at Floor 14, 10 York Road, London, SE1 7ND. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. The partnership was facilitated by leading talent agency YMU Group. In our latest venture, maverick bankers Antandec go back to school thinking they have the perfect solution for teaching kids how to be money confident, added Jo Moore, creative director at Engine. Im A Celebrity South Africa star Helen Flanagan shocks viewers with behaviour tonight. With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. They must really need the money to make such idiots of themselves. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative. Little do they know that pesky other red bank has got there first. And his ingenious way to achieve this incredible feat is by introducing a personal origami master - ready for action when those bills arrive through the letter box. Well said Val. Santander had an opportunity to use their adverts to provide valuable education to help people avoid these scams, yet they treat it as a joke with those 2 celebrities prancing about in those stupid pants. We use cookies to enhance your browsing experience and analyse our traffic. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Back to School is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. Despite this, over six in 10 UK children and young people say they havent yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead. Your email address will not be published. Interested in creative campaigns? Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. 4 min. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. Ant will join you. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. This professional campaign titled 'Stop! We are not impressed. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. Whats more, Santanders partnership with Twinkl is streets ahead, bringing financial education into classrooms and homes.. Do we love Ant and Dec? On Quality, when the campaign launched it was second behind just Nationwide in a list of bank brands. more. What did you think of Santanders Ant and Dec advert? They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. Santander rebrands as Antandec marking the duos return to TV. The line 'Hammer time' changed to 'Scammer time.' Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels. By clicking "Accept", you accept all cookies. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. It suggests various funny financial solutions including providing tiny coffee shops in their branches so customers can save money on their daily coffees. to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Thats a whole different bank. This time is Santander time with its new advert "Stop, Hammer time!" a spot created by the advertising agency House 337 and Merman in consultation with Mitre Studios. A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. It launches on Monday 3 June and the. contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Only just transferred from Bank of Ireland to Santander. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. 5 questions I wish Id asked as a junior marketer: Santanders Keith Moor, Inside the launch of RBSs mobile banking brand B, Les Binets five keys to maximising profit in tough times, HSBC, Walkers, Qantas: Everything that matters this morning, Marketers have the best view of how brands can achieve their ethical goals, Why brands are banking on new store formats amid cautious return to the high street. This time the boys are on a mission to help customers spot scams before they fall victim to them. The latest 'Bank of Antandec' campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs.
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